Edition
International Cut
Flower Fair
10, 11, 12 / 2027
About The Fair
Blooms Pavilion is Madrid’s first International Cut Flower Trade Fair, taking place 10–12 March 2027 at the Pabellón de Convenciones, Casa de Campo.
Breeders, growers, distributors and wholesalers will showcase the latest floral innovations, new cultivars, sustainable products, and advances in cultivation and transport.
Taking place in spring, a buying cycle of its own, distinct from the industry’s usual autumn trade fair calendar, the fair positions Madrid as the natural gateway between Latin America’s producing markets and buyers across Europe and the Mediterranean.
Blooms Pavilion is organized by the team behind Madrid Flower School and MADRID BLOOMS, merging their signature approach to the flower as a creative object with the trade’s commercial roots and a commitment to sustainable practices.
When
Why Blooms Pavilion
Six values shaping the
international cut flower fair
- Madrid International Hub
The first cut flower fair that serves as a strategic meeting point between Europe and Latin America. - A Season of Its Own
The only international cut-flower fair held in spring, opening a buying cycle for seasonal weddings & Mother’s Day, that doesn’t overlap with the industry’s established autumn calendar. - Pioneering Innovation
An exclusive first look at the new varieties, sustainable innovations, and supply chain advances shaping what’s next in the floral industry. - Flowers as a Visual Language
Blooms Pavilion channels Madrid Flower School’s design perspective, recasting flowers as creative objects. - Educational Program
Features workshops, talks, and installations by Madrid Flower School. - A Network Already Built
Blooms Pavilion inherits Madrid Flower School and MADRID BLOOMS’ network of designers, press, and industry contacts, built on eight years of trust no new fair starts with.
Exhibitors
Exhibit at Blooms Pavilion
A curated, professional-only audience
Access is restricted to industry professionals.Growers, distributors, importers and buyers willcome together for three full days, with the fairopening to the public for just one afternoon.
THE STORY TRAVELS
Madrid Blooms' most recent edition drew coverage from Spain's main TV channel and 29 international outlets. Blooms Pavilion draws on that same media network from day one.
Quality over quantity
Exhibit alongside a curated, boutique selection of exhibitors, in a setting built to highlight the creative value of the industry's raw material.
THE MARKET COMES TO YOU
Meet the industry at the crossroads of Latin America, Europe, Africa and the Middle East.
The awards
Earn industry awards that lend your brand the prestige of the sector's artistic and cultural elite.
WHERE CONVERSATIONS CLOSE
A dedicated B2B Meetings Area is built to turn scheduled conversations into signed business.
Visitors
Discover what's new on the market
SINGLE ENTRANCE
1 Day
FULL ENTRANCE
3 Days
GENERAL ENTRANCE
Last-day afternoon
Contact
Meet Our Team
Madeleine Rolland
Andrea Sborovsky
Daniela Ortiz
Sylvia Bustamante
FAQ
Not sure? find your answer
Who can visit Blooms Pavilion?
Blooms Pavilion is a B2B event aimed at all professionals across the cut flower industry: growers, exporters, importers, distributors, floral designers, florists and institutional buyers.
How can I exhibit at the fair?
Complete the exhibitor application available in the Exhibit section. Our team will contact you to confirm your stand and send you all the necessary information.
Where does the event take place?
Blooms Pavilion 2027 takes place at the Convention Pavilion, Casa de Campo Exhibition Ground, Madrid, Spain, 10 to 12 March 2027.
How to get to the venue?
The nearest metro stations are Alto de Extremadura (Line 6) and Lago (Line 10). EMT bus lines 31, 33, 36, 39 and 65 also serve the area. Check all transport options in the Visit section.